“Spray and Pray” Won’t Build Your Tribe — Try This Instead

I see it everywhere…

📌 In podcast promo groups on Facebook
📌 On LinkedIn in cold DMs that jump the gun
📌 And lately? Substack Notes is starting to look the same

Just today I scrolled through one of those “Drop your Substack link below” posts.

Over 30% of the comments were people just spamming links. No context. No caption. No soul.

Just straight spray and pray 😬😬😬

Praying someone clicks.
Praying someone subscribes.
Praying someone… anyone… cares.

And look—I’m not judging. I’ve been there. We all start somewhere.

But I’ve also built a tribe of over 40,000 followers organically across platforms.

So let me be honest with you:
Hope isn’t a strategy.

If you’re trying to grow your Substack, your audience, or your brand—there’s a better way. A smarter way. A more humanway.

💡 It Starts with Psychology (Not Algorithms)

I’m no Substack guru. I’m still warming up.
We haven’t even launched our official playlist yet (👀 July 4th).

But I study what works—and I watch my list grow daily. Even without perfect consistency.

Why?

Because I follow principles, not trends.

One of my mentors, Joshua B. Lee, calls it:

“Mastering the Human Algorithm.”

Here’s what that means:

1. Relationships > Revenue

Nobody cares what you’re selling if you haven’t made them feel seen.
Talk to humans. Connect. Build something deeper than a pitch. 💬

2. Purpose > Profit

People follow missions more than they follow marketers.
If your “why” doesn’t move you, it won’t move them either. 🎯

3. Use the Open Loop

Ever notice how the best shows keep you hanging before the break?
Do that. Leave a little suspense. Keep curiosity alive. 🔁

4. Start With Why

Don’t just post a link—give people a reason to care.
Tell us what’s inside and how it serves us. 🧠

5. You’re a Marketer Now

Yep, even if you’re “just” a writer.
Every post, every comment, every share—it compounds. Simple math. 📈

💭 Final Thought

Every phone 📱 is a broadcast studio.
Every post is an opportunity to reach someone who needed your voice.

You’re already 79% there. All that’s missing is clarity, systems, and strategy.

We’re about to go live July 4th with The BrandBuilder Playlist:
🔥 Free subscription = insights like this
💼 Paid subscription = how-tos, swipe files, templates, and the playbook

Let’s build not just content—but conversions.
Not just views—but value.

If you felt this post, leave a comment, share with someone growing, and get ready.

See you on the inside,
— Cauveé
BOOST! ☕️